Further Explanations

In this article, you will find important information about Loyalista, the PlentyONE plugin, and the included widgets. You should install and configure the plugin before reading this guide.

General

• Regardless of the conversion rates “Revenue for one point” and “Value of one point”, points are always rounded to the nearest whole integer using standard commercial rounding.
• You can reward your customers with bonus points by maintaining a dedicated property for items in PlentyONE. Learn more in our guide on customers.
• Configuration settings in PlentyONE are cached for 60 minutes. It may take up to an hour for changes to become visible in your plentyShop.

Checkout Widget

• Points redemption in the checkout is processed using a voucher code generated dynamically by the Loyalista plugin.
• The voucher is booked with the payment method Voucher in PlentyONE.
• The minimum order value required for redeeming points can be defined in the plugin settings.

MyAccount Widget

• The MyAccount widget displays your customers’ current point balance along with their earning and redemption history.
• The widget is placed via ShopBuilder and is visible to customers in their account dashboard after logging in.

Product Widget

• The Product widget displays on the item detail page how many points customers earn when purchasing that product.
• Points are calculated automatically based on the item price and configured conversion rates.

Privacy Policy and Guidelines

When launching a loyalty program, update your terms of service and privacy policy accordingly. Table 1 outlines key considerations and policies:

Content	Description
Revenue for one point and Value of one point	Think carefully about the discount you want to grant your customers with the loyalty program. The formula for this is: Discount (in %) = (Value of one point (in €) / Revenue for one point (in €)) * 100
Durability of the points	Give your customers enough time to redeem their points. However, expiring points also motivate your customers to make further purchases in your store.
Locking time of the points	You should block the points for at least as long as it takes for your goods to reach the customer, plus the withdrawal period for purchases in your store. If you want to be on the safe side, plan an additional buffer. We recommend a locking period of at least 30 days with a 14-day withdrawal period.
Points for signing up for the loyalty program	Consider whether you would like to reward new participants with points as a welcome (e.g. 100 points for registration).
Basis points per order	In addition to revenue-based points, you can also award fixed basis points per order.
Logic regarding extra points	You can find the description further above under  General.
Logic regarding voucher redemption	You can find the description further above under Checkout Widget.
What happens if you cancel the membership in the loyalty program?	Inform your customers that their accumulated points will be irrevocably deleted if they unsubscribe from your loyalty program.
What happens if you want to discontinue your loyalty program?	Inform your customers in good time (e.g. 3 months in advance) if you plan to pause or terminate the program.
Do you allow merge requests?	Think about how you would like to proceed with merge requests. Do you accept such requests? If so, what do you do if the two accounts are in different names?
Are points or the cash amount credited first?	Think about whether you want to credit the cash amount or the points first in the case of credit notes and point this out to your customers to avoid misunderstandings later on.
Who can participate in the loyalty program?	Define exactly who is eligible to participate (e.g. all private customers, only customers residing in Germany, minimum age 18 years, etc.).
Reservation regarding abuse	Reserve the right to correct point balances in the event of abuse, technical errors, or manipulation attempts (e.g. fake accounts) or to exclude customers from the program.